Changing Frames
Looking through the Symbolic Frame:
Vision and inspiration are critical
People need something to believe in
People will give loyalty to an organization that has a unique identity and makes them feel what they do is important.
Relying heavily on organizational traditions and values as a base for building a common vision and culture that provides cohesiveness and meaning.
This approach works best when goals and information are unclear and ambiguous, where cause-effect relationships are poorly understood and where there is high cultural diversity.